The Evolution of Labubu Series
Since Pop Mart began releasing Labubu figures under the The Monsters umbrella, the lineup has grown into one of the most varied and collectible toy universes in the designer toy world. Each series introduces fresh colorways, themes, and rare secret editions that keep collectors eagerly anticipating every new drop.
Here's a breakdown of the most notable series and what makes each one special.
The Monsters Core Series
The original The Monsters blind box series introduced collectors to the full cast of Kasing Lung's creature world — including Labubu alongside companions like Tycoco, Zimomo, Spoko, and Momoco. These early series established the visual language: expressive faces, pastel palettes, and intricate detailing that set Pop Mart's Labubu apart from other blind box lines.
Have a Seat Series
One of the most celebrated Labubu-specific releases, the Have a Seat series featured Labubu in a variety of seated poses with thematic costumes and props. The series was praised for its exceptionally detailed sculpting and charming character expressions. Secret editions from this series are particularly desirable on the resale market.
Exciting Macaron Series
A fan-favorite for its pastel candy-colored aesthetic, the Exciting Macaron series dressed Labubu in macaron-inspired outfits across a range of soft, dessert-toned colorways. This series attracted a large crossover audience from food and kawaii culture communities.
In the Forest Series
Drawing directly on Kasing Lung's Nordic folklore inspirations, the In the Forest series placed Labubu in naturalistic, earthy tones with forest-themed accessories. It remains one of the most artistically cohesive releases and is considered a must-have for collectors interested in the character's lore.
Labubu × Collaboration Releases
Pop Mart has produced several high-profile collaboration series featuring Labubu. These limited partnership drops with fashion brands, musicians, and global IP holders often sell out within minutes and command significant premiums on the secondary market. Notable collaborations have included streetwear and luxury fashion partnerships.
Mega & Giant Format Releases
For collectors who want a statement piece, Pop Mart releases Mega (400%) and 1000% size Labubu figures. These large-format versions are typically open editions or limited runs tied to specific series, and they serve as centerpiece display items in any serious collection.
How to Keep Up with New Releases
- Follow @popmart_global on Instagram and Weibo for official announcements.
- Enable notifications on the Pop Mart app — new drops are announced there first.
- Join collector communities on Reddit and Discord where members share leak information and restock alerts.
- Check Pop Mart's official website regularly for upcoming release calendars.
Rarity Tiers Explained
| Tier | Typical Pull Rate | Description |
|---|---|---|
| Standard | ~11% each | Regular designs in the series lineup |
| Secret | ~1 in 144 | Hidden variant not pictured on packaging |
| Super Secret | Even rarer | Occasional ultra-rare variants in select series |
Understanding the release history helps you make smarter purchasing decisions — knowing which series are complete, which are still in circulation, and which gaps in your collection are realistically fillable at reasonable prices.